Winning Moves UK split their packs into categories based on licenses and the age range they are aimed at. Many of the packs are, like their predecessors, becoming collectable, especially those sold for limited times (such as those associated with films), or which were specially commissioned as promotional packs. The cards may deliver camouflaged learning, or learning through play, as reading about the facts on the cards, and enhancing memory and maths skills through the use of comparing the data, adds an educational benefit. In these new packs a description or biography of the item on each card is included, as well as the statistics and numerical data.
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